Fast, faster, smaller
The new Mini is incredibly nimble. Even when braking, says Lowe.
On Friday of this week, the fastest Mini of all time, the fastest production model in the small car segment, will hit Swiss roads. With an engine output of 211 hp, the Mini John Cooper Works sprints from 0 to 100 km/h in just 6.5 seconds. And thanks to the Brembo 4-piston brake system, it stops again in less than 3 seconds.
The hot-blooded Mini keeps a cool head even in tricky situations. The Lowe agency, part of the Draftfcb/Lowe Group, has dramatized this double advantage with a wink in side-by-side double posters, follow-up ads and animated web banners. The headline, simple at first glance, ignites in a second stage with a crisp joke: "The fastest Mini ever. - Even when braking."
Lowe in Wallisellen won the budget for Mini two years ago in a pitch. The ads are designed exclusively for the local market "because the Germans tick differently to the Swiss", as CD Florian Birkner explains.
In addition, the broad-based launch campaign will be flanked by individual advertising and posters as well as below-the-line measures and retailer-specific campaigns(pan).
The hot-blooded Mini keeps a cool head even in tricky situations. The Lowe agency, part of the Draftfcb/Lowe Group, has dramatized this double advantage with a wink in side-by-side double posters, follow-up ads and animated web banners. The headline, simple at first glance, ignites in a second stage with a crisp joke: "The fastest Mini ever. - Even when braking."
Lowe in Wallisellen won the budget for Mini two years ago in a pitch. The ads are designed exclusively for the local market "because the Germans tick differently to the Swiss", as CD Florian Birkner explains.
In addition, the broad-based launch campaign will be flanked by individual advertising and posters as well as below-the-line measures and retailer-specific campaigns(pan).
