Schneiterpartner develops new public transport brand for the canton of Aargau
«Aargau Verkehr» is the new public transportation brand in the canton of Aargau, created through the merger of the two companies BDWM Transport and Wynental- und Suhrentalbahn.
After winning the multi-stage pitch, Schneiterpartner developed the brand name, the brand as well as the entire brand identity, which will be successively introduced and visible from mid-June 2018.
As the merger was not a takeover, but a merger of two companies on an equal footing, it became obvious after the strategic analysis that the new company would also have to have a new name and a new brand. The focus was on simplicity, speed and clarity: "Aargau" in the new brand name focuses on the region where the services are mainly offered, and "Verkehr" makes a clear statement about the core business.
In addition to the brand concept, schneiterpartner was also entrusted with the brand realization. In addition to the classic online and offline measures such as the website, business stationery, initial publications and presentations, clothing and station signage, the focus here was particularly on the design of the trains and buses. As identity-forming ambassadors, the complex vehicles carry the brand and the brand world to the outside world on a daily basis, meet all complex technical and regulatory requirements and also serve as a proud symbol of the new departure on the inside.
The entire, newly designed common brand identity and common name for the two traditional companies also supports the development of a strong corporate culture. At the same time, thanks to the leaner structures and uniform appearance, Aargau Verkehr is also ready for the tasks and challenges ahead in terms of branding. Aargau Verkehr not only connects the region, Aargau Verkehr gets the future rolling.
