Schneiter meier külling repositions tractor

The Zurich agency Schneiter meier külling is developing the new corporate identity for the Swiss fruit drinks manufacturer Traktor. From August, all communication media will be converted to the new image.

The Zurich agency Schneiter meier külling is developing the new corporate identity for the Swiss fruit drinks manufacturer Traktor. In strategy and brand workshops, the agency developed the future-oriented brand values, the positioning and the brand structure to achieve the greatest possible differentiation from the foreign competition. The corporate design was developed on this basis.
From August, all means of communication will be converted to the new look. In addition, the first new Traktor smoothies will be on the shelves from September.
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