Schmid+Zoller: New visual language realized for Switzerland Tourism
For Switzerland Tourism's new global brand identity, the Schmid+Zoller agency developed and implemented a visual language.
According to the press release, it is intended to unite the various offers into a coherent yet differentiated visual appearance and present Switzerland as a vacation destination that is traditional, modern and future-oriented. Schmid+Zoller drew inspiration for the concept from early Swiss poster art, which is characterized by absolute reduction and depicts people in abstract form.
Responsible at Switzerland Tourism: Jürg Schmid (Director), Rafael Enzler (Head of Marketing), Ulrika Hampl (Head of Creation). Responsible at Schmid+Zoller: Susanne Zoller (CD), Andrea Gurtner (production), Jürg Wey (picture editing). Photographer: David Willen.
Responsible at Switzerland Tourism: Jürg Schmid (Director), Rafael Enzler (Head of Marketing), Ulrika Hampl (Head of Creation). Responsible at Schmid+Zoller: Susanne Zoller (CD), Andrea Gurtner (production), Jürg Wey (picture editing). Photographer: David Willen.
