No more calculating

Telefonieren Inhalt & Form has created a campaign for Migros to draw attention to the extraordinary rate reduction offered by M-Budget Mobile. M-Budget Mobile reduces calling rates within Europe by 50 percent, thereby offering the lowest per-unit rate in both Switzerland and Europe. This is meant to finally put an end to the hassle of navigating the rate jungle. The nationwide poster, print ad, and online campaign—which includes various guerrilla marketing activities—is available in nine languages.