Bad weather beats the 2012 Olympics
At the start of fall, the use of electronic media increases just as much as the temperatures drop.
Thanks to our mobile devices, we are always and everywhere online, but the majority of electronic media is still mainly consumed at home. This is shown by the results of our fourth survey, which is in direct comparison to the last survey conducted during the 2012 Summer Olympics in London.
TV evenings clearly on trend - radio on the rise
TV consumption increased by a total of 2.8 percentage points, particularly among women and the over-40s, while TV consumption among men fell slightly at the same time. Internet TV continues to record fluctuating figures. In the current survey, Teleboy stands out with an increase of 10 percentage points to a usage rate of 20.3%. Zattoo remains the leader with an increase of 3.6 percentage points and a usage rate of 30.5%, as does Wilmaa, which has a usage rate of 28.8% overall despite a drop of 2.5 percentage points. Radio also increased significantly and was listened to 6.5 percentage points more. Here, it is men and again the 40 to 65 age group that account for the increase in usage, with over 9 and 8 percentage points respectively. However, it is also clear that more and more women and young people are consuming music and information via the radio. Unsurprisingly, online reading of newspapers and magazines continues to increase, rising by 3.9 percentage points overall.
Network activities pick up - AdScreen at annual high
The bad weather also has a positive impact on online activity. Search engines and social media are picking up almost equally, gaining 3.6 and 3.9 percentage points respectively. Online games, on the other hand, only recorded a marginal increase of half a percentage point and online shopping improved by 2 percentage points, suggesting that users have not yet completed their winter wardrobe. What last month's Goldbach Electronic Media Index (GEMI) showed is also confirmed by the fourth comparative survey of the e-footprint study: AdScreen is at an annual high and continues to record an increase among almost all respondents. red
More information:
Goldbach Group AG
Paul Riesen, Karin Grimm
+41 (0)44 914 91 00
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