Snakes shed their skin
Swiss pharmacies are set to become specialty pharmacies. To project a new image to the outside world, the umbrella organization Pharma Suisse commissioned the advertising agency to create a new logo.
The advertising agency has created a new logo for the Swiss Pharmacy Association. It has dynamized and refreshed the logo, making the famous snake disappear. As the agency writes in a press release, it has designed new communication measures for Pharma Suisse with the aim of communicating the strategic realignment of the association and its members to the outside world. Pharma Suisse specialist pharmacies are competent service providers in the healthcare market. The advertising agency has made the disappearance of the snake in the new logo a theme. How it has shed its own skin due to the current market situation with the major goal of shedding the old to make room for the new.
