Sleep promotes beard growth
Furniture II: Wirz Advertising shows, on behalf of Micasa, all the things that can happen in bed at night.
Furniture II: Wirz Advertising shows Micasa just what can happen in bed at night.
Micasa, Migros« furniture store, not only has one of the largest, but above all »one of the best bedding departments in Switzerland,” as Micasa puts it. To raise awareness of this even further, Wirz has now created a commercial that shows in a surprising way that people like to stay in a Micasa bed a little longer. If they’re allowed, even much, much longer. In other words, you can grow old in a Micasa bed. Or at least stay in it long enough for the sleeper to grow a full beard.
Wirz Werbung has been working for its client Micasa for four years now. Up until now, the concept has focused on creating thematic advertising for the Micasa brand rather than highlighting individual products. For example, the tagline for the latest commercial was «You’re better off staying home»—specifically, in Micasa’s beautiful furnishings. The ad showed an elderly woman waiting at a crosswalk who gets so frustrated that she lashes out at a passing car, triggering an airbag to deploy—which brings all the traffic to a standstill. This time, the action—featuring a man fast asleep—is a bit more subdued. The new campaign is also intended to promote a specific product from Micasa’s extensive lineup.
This somewhat offbeat version of «Sleeping Beauty» was produced by Pumpkin and directed by Frieder Wittich.
The commercial will soon be airing throughout Switzerland.
Andreas Panzeri
Micasa, Migros« furniture store, not only has one of the largest, but above all »one of the best bedding departments in Switzerland,” as Micasa puts it. To raise awareness of this even further, Wirz has now created a commercial that shows in a surprising way that people like to stay in a Micasa bed a little longer. If they’re allowed, even much, much longer. In other words, you can grow old in a Micasa bed. Or at least stay in it long enough for the sleeper to grow a full beard.
Wirz Werbung has been working for its client Micasa for four years now. Up until now, the concept has focused on creating thematic advertising for the Micasa brand rather than highlighting individual products. For example, the tagline for the latest commercial was «You’re better off staying home»—specifically, in Micasa’s beautiful furnishings. The ad showed an elderly woman waiting at a crosswalk who gets so frustrated that she lashes out at a passing car, triggering an airbag to deploy—which brings all the traffic to a standstill. This time, the action—featuring a man fast asleep—is a bit more subdued. The new campaign is also intended to promote a specific product from Micasa’s extensive lineup.
This somewhat offbeat version of «Sleeping Beauty» was produced by Pumpkin and directed by Frieder Wittich.
The commercial will soon be airing throughout Switzerland.
Andreas Panzeri
