Schläfle Trittibach shows Böögg at Bürkliplatz for Esslinger
The Schläfle Trittibach agency is using the Sechseläuten festival as the basis for a creative campaign promoting the renovation of Bürkliplatz by Esslinger AG. The ad features the Böögg drinking coffee on the newly redesigned square before he gets to work on Sechseläutenplatz.
The Sechseläuten is one of the most popular folk festivals in Zurich. The communications agency Schläfle Trittibach is capitalizing on the timing of this traditional event for a creative campaign promoting the renovation of Bürkliplatz.
The Esslinger construction company was commissioned to carry out a sustainable renovation of the townhouse complex on Bürkliplatz. The number of trees was increased, the green spaces were expanded, and the quality of the outdoor environment was improved by providing more shade. This project served as the basis for an advertising campaign.
Böögg takes a coffee break
The image shows the Böögg enjoying another cup of coffee at the new kiosk on Bürkliplatz before heading off to work at Sechseläutenplatz. The coffee-drinking Böögg can be seen in the Sächsilüüte magazine and on social media.
Person in charge at Esslinger: Daniela Spuhler-Hoffmann (Chairwoman of the Board of Directors & Owner), Roland Herzog (Managing Director & Federally Certified Master Builder), Ilana Wessely (Marketing); Person in charge at Schläfle Trittibach: Marcel Schläfle, Christoph Trittibach.
