Dazzling circus night with Monkey 47

These days, you have to come up with something special to inspire the public. The legendary gin brand Monkey 47 has now succeeded in doing just that. It recently staged a unique circus world in the style of the glamorous 1920s and 1930s on the circus grounds of the Chnopf circus in Zurich Altstetten. Visitors experienced an evening full of magic: in an enchanting setting, with original props from the period, artists put on spectacular performances time and time again.

The centerpiece of the event was a circus wagon with a Monkey 47 bar, where gin creations such as Monkey Tonic, Bramble, Sloe Gin Fizz and Bijou were mixed. The circus wagon will now go on tour in Switzerland. The elaborate staging was realized with great attention to detail and thus also corresponded to the DNA of the "Black Forest Dry Gin", as Monkey 47 is also called. "It's always about the detail. It is precisely this attention to detail that is the secret of Monkey 47's success. It was very important to us that this was the common thread running through the evening," says Daniel Rust, Senior Brand Manager Lifestyle Pernod Ricard Suisse.