Stale trend infusion

It all began in 1996 with the "Human Desire Project" by the New York agency Next Group, which resulted in a sharp-tongued but analytically disappointing inventory of what Next's top groupie Davis calls "our new culture of desire". As if desire had not always been the father of (consumer) thought.> Wa(h)re Sehnsucht. What we really want to buy by Melinda Davis. Econ Verlag, Munich 2003. 304 pages, Fr. 40.50.