Schaffhausen worlds
Newspapers: ViznerBorel explains why so much has changed in Schaffhausen on May 1.
Schaffhauser Nachrichten with a new look. The daily newspaper of the
Canton of Schaffhausen and the neighboring cantons of Zurich and Thurgau
communities presents itself clearer, more colorful and with new
structure, but above all with an adapted editorial concept.
In the complete and regional newspaper under the editorship of
Norbert Neininger, readers should be able to read the
continue to provide comprehensive information on events at home and abroad
can. In the future, however, the center of the region's number one
The focus is on reporting on the Schaffhausen region.
For this relaunch of the Schaffhauser Nachrichten, ViznerBorel developed the
paper in the hand. The old newspaper advertises the new one:
By means of articles that have already been published, an ironic way of
to the new look of the Schaffhauser Nachrichten.
In each case, comparisons are made in the style of: "From 1.
May doesn't make the world any easier to understand. We do."
Advertisements, posters, bus hangers, the Internet and
Radio spots. The campaign is accompanied by advertisements. After the
Schaffhauser Nachrichten is being relaunched with an image campaign.
and an advertising campaign.
The new look was developed under the direction of
developed by newspaper designer Katja Hösli. She has also already designed sheets
such as Financial Times Deutschland, HandelsZeitung or St. Galler
Tagblatt designed.
Hösli is known for clear graphic hierarchies. Her reorganization is intended to
facilitate reading and unobtrusively guide the reader. The new
Schaffhauser Nachrichten are not only more clearly laid out and
more regional, but also more colorful. After the paper was published in
color images for the first time in 2000, the expansion of the
ZDS newspaper press now also has more color slots every day
available for advertisers. In addition, the publisher offers the
special formats customary in the industry.
Andreas Panzeri
