Schaerer and Partner: New landmark for Baden
Schaerer und Partner is helping Baden create a new landmark and is supporting the relaunch of the *Badener Tagblatt* with a campaign.
The Baden region is getting its newspaper back. From Friday, October 31, 2014, the Badener Tagblatt will be in the letterboxes of 31 municipalities in the region instead of the Aargauer Zeitung (Werbewoche.ch reported). Schaerer und Partner, based in Baden, is helping the new-old newspaper to a well-deserved revival with a tongue-in-cheek campaign. Under the slogan "Every town has its newspaper", various advertising materials are being implemented, which have been on display since Thursday.
On the occasion of the launch celebration on Thursday evening in the old "Druckerei" of the Badener Tagblatt, the agency will light up the BT Tower as a new landmark of Baden.
Responsible at AZ Newspapers: Zaira Noro (Head of Marketing User Market). Responsible at Schaerer and Partner: Patrick Crivellari (creation and implementation); Melanie Vogt (consulting); Andi Schaerer and Marco Canonica (conception).
