Schadenfreude remains the greatest joy
Wirz Werbung is entering its 11th year with the Mobiliar campaign, featuring 8 new ad concepts.
There are few campaigns that last as long in advertising as those of Mobiliar. And even fewer campaigns are still as popular and successful after 10 years. At the beginning of the year, the multi-award-winning concept was awarded the title "Campaign of the Year".
The creative minds at Wirz Werbung have now proved once again that they are not resting on their laurels. CD Matthias Freuler is particularly proud of his crew's quick response with a special ad for the Swiss national team's elimination at the Euro. On a large ad, it showed a variety of situations in which Mobiliar policyholders throw their TV sets out of the window.
To this end, numerous summer themes have been placed in recent weeks, which deal with the misadventures of policyholders on vacation and at home in the usual humorous way. As the formats of the advertisements demonstrate, creativity - beyond the idea - is increasingly expanding into the area of graphic design. The ideas are visibly pushing the envelope, having already experimented with placement. (pan)
The creative minds at Wirz Werbung have now proved once again that they are not resting on their laurels. CD Matthias Freuler is particularly proud of his crew's quick response with a special ad for the Swiss national team's elimination at the Euro. On a large ad, it showed a variety of situations in which Mobiliar policyholders throw their TV sets out of the window.
To this end, numerous summer themes have been placed in recent weeks, which deal with the misadventures of policyholders on vacation and at home in the usual humorous way. As the formats of the advertisements demonstrate, creativity - beyond the idea - is increasingly expanding into the area of graphic design. The ideas are visibly pushing the envelope, having already experimented with placement. (pan)
