Scaph: Successful annual event
On September 15, the Swiss Communication and Marketing Association of Public Health (Scaph) met in Zurich for its first annual event. The main topic was crisis communication. Guest speaker Marco Cortesi bridged the gap between hospital and police communication.
"Exchange, inspiration and know-how transfer" - this was the motto of Scaph's first annual event at Zurich Children's Hospital. Over 20 communication experts from Swiss hospitals and clinics benefited from a varied and exciting event, according to the press release. In addition to the guest lecture by Marco Cortesi, media spokesperson for the Zurich city police, there was also plenty of room for personal exchanges and networking. In his presentation, Cortesi highlighted the interfaces between hospital and police communication in an extraordinary event involving both emergency organizations. He not only gave the audience important communication principles to take away with them, but also answers to the question of what hospitals can do for the police in the event of an incident. Inspired, the audience thanked him with a big round of applause.
In the second part of the event, current topics such as social media, employer branding and crisis communication were discussed in lively round tables. "In addition to an exciting keynote speech, the aim was to promote the personal exchange of experiences and the transfer of know-how among the participants," says Irene Dörig, Scaph board member and moderator of the event.
According to the press release, the event was a success. "We are delighted that our idea of a network among Swiss hospital communication and marketing professionals met with such a good response and that we were able to welcome almost half of our active members to our first annual event," says Irene Dörig, drawing a positive balance. Scaph is to be further anchored in the industry, the association's activities expanded and further members from all parts of Switzerland recruited.
About Scaph
The Swiss Communication and Marketing Association of Public Health (Scaph) was founded in March 2012 (Werbewoche.ch reported). The association networks communication and marketing specialists from Swiss hospitals and clinics and already has over 50 active members. University hospitals, cantonal hospitals, private clinics, rehabilitation clinics, special clinics, psychiatric clinics, etc. are represented. Scaph promotes personal exchange and the transfer of know-how among members and is committed to the professionalization of communication and marketing in hospitals and clinics.
