Sascha Borsai new to the team at McCann Erickson
With its move to the new address, McCann Erickson Zurich welcomed a new concept developer/copywriter on May 3.
During his part-time studies in journalism with a degree in persuasion research, Sascha Borsai spent four years designing campaigns at Exxtra Kommunikation. He then worked for Rod, where he was involved in the Effie Gold and Crossmedia Award-winning "Slow down. Take it easy" campaign, which won Effie Gold and a cross-media award.
