Sappi presents Print Media Efficiency Award to Audi

 The paper manufacturer Sappi has presented the 2007 "Sappi Print Media Efficiency Award" to the German car manufacturer Audi and the advertising agency Kempertrautmann. The award went to the campaign for the launch of the new Audi Q7 SUV, which included print media, television, Internet and customer relationship management to support the launch of the premium SUV on the German, Italian and Spanish markets in March 2006. The agency spent around 40 percent of the budget on print media. Primarily pan-European and national daily newspapers, automotive and business magazines were selected as print media. Sappi presented the award in Brussels as part of the Euro Effie Awards 2007.