Samy Güttinger and Manuel Bächler at Yjoo
Samy Güttinger, 39, returned to Yjoo in June as Creative Director and Partner and is taking the helm of the eight-person creative team. In addition to Güttinger, Manuel Bächler also joined Yjoo in Zurich as Art Director at the beginning of August.
Both designers are experienced branding specialists and thus strengthen the agency's offering in this area. Yjoo is convinced that the power of the brand is becoming increasingly important. With Güttinger and Bächler, the agency has hired two professionals who will further strengthen this expertise in consulting as well as in online and offline creation.
Eastern Swiss designer Samy Güttinger (left) is returning to Yjoo as Head of Creation, where he will contribute his experience and expertise in the fields of brand development and management. He already worked at Yjoo when it was founded more than six years ago and says of his return: "My heart beats for people, brands, design and processes. With this passion, Yjoo is the perfect place for me".
Also new to the design team is 38-year-old Manuel Bächler. The trained graphic designer has worked as an art director for well-known agencies in the past and was most recently self-employed. He joined the design team in Zurich as Art Director in August.
Yjoo is increasingly relying on the power of the brand. Be it in terms of brand development or brand management. Nina Krucker, Managing Partner at Yjoo, comments: "Managing brands strategically, coupled with the ability to navigate them in a dialogical and interdisciplinary manner in the stakeholder environment, is a challenge. A challenge that we are happy to accept."
