Samuel Textor / Roli Hofer with campaign for Berne Declaration
Samuel Textor and Roli Hofer have implemented a campaign for the Berne Declaration with the aim of making the organization better known to a younger target group - students and schoolchildren - and recruiting new members.
The cross-media campaign "Bau mit" is intended to communicate the wide-ranging concerns of the Berne Declaration in an eye-catching way. While construction is ongoing in Switzerland, the organization is continuously working towards a fairer world. This idea will be brought closer to students and pupils during the fall semester. With online films, advertisements and a microsite. To kick things off, a day of action at the start of the semester brought together various guerrilla campaigns around Swiss universities. Wild construction site posters were put up, construction site orientations were distributed in letterboxes and objects were wrapped in construction tape. At the same time, advertisements on university notice boards and job portals called for people to help build.
All measures are aimed at the microsite and the conclusion of a membership. The "Bau mit" campaign umbrella is to remain in place for various measures over several months.
Responsible at Berne Declaration: Susanne Rudolf (Marketing and Fundraising), Michael Schilliger (Online). Responsible for creation: Samuel Textor (text/concept), Roli Hofer (art direction/concept), Ben Fernandes (retouching), Fabian Kimoto, Oliver Brand (film), Marc Schippert (editing).
