Samsung launches 360-degree video with Seven

CAMPAIGN Samsung is using virtual reality to promote its new wireless audio 360-degree speakers. A VR music video for the song "No" was produced in collaboration with the Serranetga agency and the Swiss soul musician Seven. The new Samsung Wireless Audio 360-degree speakers fill the entire room with sound. To bring this sound experience closer to the target group, a 360-degree music video was produced with the soul musician Seven. At the center of the virtual reality experience is the speaker, which fills the room with sound in the form of animated sound waves, and the music video is advertised via YouTube and Facebook. Even without VR glasses or Google Cardboard, the target group has the opportunity to immerse themselves in the virtual world using a desktop or smartphone.

To promote its 360° audio speakers, Samsung is launching a 360-degree VR music video in collaboration with Serranetga and Swiss soul musician Seven.