S&W advertising agency attaches to the Badenfahrt
The campaign for the Badenfahrt folk festival—which takes place only once every ten years—could really only have come from an agency based in Baden. And that’s exactly the case: The S&W advertising agency from Baden, which handled all communications in 1997, was once again in charge of all communications this year.
The campaign for the Badenfahrt folk festival, which only takes place every ten years, can only come from an agency in Baden. That's right: the S&W advertising agency from Baden took care of all communication media again this year after 1997. It is the "biggest folk festival in Switzerland", wrote the Tages-Anzeiger: for 10 days and nights, the town in Aargau is turned upside down. Around 150 operators of festival pubs, bars and stages provide entertainment and food as well as every other imaginable spiritual and physical pleasure. According to the S&W advertising agency, in addition to an extensive poster and advertising campaign, it also designed and implemented a festival newspaper, the event program, sponsor towers, flagging and people guidance systems.
Responsible on the client side: Marc Perillard, President; Urs Wiezel, Head of Communications. Responsible at S&W Werbeagentur: Urs Wiezel, CD; Jörg Krummenacher, AD; Alfredo Biffi and Martin Perini, concept and text.
Responsible on the client side: Marc Perillard, President; Urs Wiezel, Head of Communications. Responsible at S&W Werbeagentur: Urs Wiezel, CD; Jörg Krummenacher, AD; Alfredo Biffi and Martin Perini, concept and text.
