Say it with flowers
Blumen Walker has shot a series of new commercials for Fleurop for Valentine's Day.
Blumen Walker has shot a bunch of new commercials for Fleurop for Valentine's Day. In Billy Wilder's film "Some like it hot", Tony Curtis and Jack Lemmon get into a wild shootout in the opening sequence. This alludes to the now famous "The St. Valentine's Day Massacre". On February 14, 1929, Al Capone took down a large part of the gang of his adversary Bugs Moran. This made Valentine's Day famous, which was already celebrated as a Christian festival in ancient Rome under Pope Gelasius in 496, but today Valentine's Day is only remembered as a time to say or give something sweet to your loved one in this pre-spring phase. But how and why?
"Men can't write, especially emotional love letters," agency boss Pius Walker believes he knows. And he has now incorporated this insight into his latest work for Fleurop. The seemingly strong
Men of the opposite sex often simply cannot find the words to express their feelings. The Walker agency therefore wants to help these men. On behalf of Fleurop, the advertisers want to breathe new life into Valentine's Day.
In a new series of commercials, a film team accompanies a group of men for a weekend in their search for the right words. However, it soon becomes clear that the words are vastly superior to their hunters. The word "love" in particular makes life difficult for the men, as the films show. Even the best sneak-up techniques and the best snare traps don't help. "Don't look for words. Say it with flowers," says Walker. The simple advice at the end of the humorous commercials should "work like a redemption".
Following the films for Fleurop, which have just won awards at the ADC and several times worldwide, Walker has now sought a completely different style of advertising for Valentine's Day after the Mother's Day and Wedding Day. The only thing they have in common with the earlier films is that the commercials for the Fleurop brand have a "very rejuvenating" effect. This is reflected not only in the successful market figures, but also in the "youth medium" of the Internet, where the previous Fleurop commercials are already living a very viral life and bringing the florists "a lot of free advertising".
The new series was filmed in the forests of Sweden, where the desired winter-like conditions prevailed weeks ago. The series was directed by Axel Laubscher in a production by Hamburg-based Cobblestone.
Andreas Panzeri
"Men can't write, especially emotional love letters," agency boss Pius Walker believes he knows. And he has now incorporated this insight into his latest work for Fleurop. The seemingly strong
Men of the opposite sex often simply cannot find the words to express their feelings. The Walker agency therefore wants to help these men. On behalf of Fleurop, the advertisers want to breathe new life into Valentine's Day.
In a new series of commercials, a film team accompanies a group of men for a weekend in their search for the right words. However, it soon becomes clear that the words are vastly superior to their hunters. The word "love" in particular makes life difficult for the men, as the films show. Even the best sneak-up techniques and the best snare traps don't help. "Don't look for words. Say it with flowers," says Walker. The simple advice at the end of the humorous commercials should "work like a redemption".
Following the films for Fleurop, which have just won awards at the ADC and several times worldwide, Walker has now sought a completely different style of advertising for Valentine's Day after the Mother's Day and Wedding Day. The only thing they have in common with the earlier films is that the commercials for the Fleurop brand have a "very rejuvenating" effect. This is reflected not only in the successful market figures, but also in the "youth medium" of the Internet, where the previous Fleurop commercials are already living a very viral life and bringing the florists "a lot of free advertising".
The new series was filmed in the forests of Sweden, where the desired winter-like conditions prevailed weeks ago. The series was directed by Axel Laubscher in a production by Hamburg-based Cobblestone.
Andreas Panzeri
