"Say it better on Digitec": campaign for the inner nerd

Be it when snapping a new family photo, in the elevator at work, during a strenuous climb on a racing bike or on a retirement trip - your inner nerd sometimes bursts out in inappropriate situations.

With a twinkle in its eye, the campaign by online retailer Digitec invites tech enthusiasts to share their passion where they meet like-minded people - on digitec.ch. Because this is the home for technology enthusiasts who want to share their insights and expertise in a lively community. Or in short: Say it better on digitec.ch!

The campaign has been online in German-speaking and French-speaking Switzerland since October 20 and can be seen on relevant social media channels such as YouTube, Instagram and TikTok as well as on web TV.

Credits

Martin Walthert (Chief Marketing Officer), Flurin Spring (Creative Director), Jill Wanner (Teamlead Brand Communications Management), Annina Müggler (Teamlead Creation), Eva Lipecki (Project Management, Brand Management), Daniel Kobi (Art Director), Manuela Rüegg (Producer), Piero Istrice (DoP, Editing, Grading), Cédric Feusi (Digital Marketing), Luca Giugliano (Digital Marketing & Media Planning), Nicolas Pulfer, Patrick Bardelli, Lorenz Keller, Samuel Buchmann (Script Consulting), Aglaë Goubi, Martin Grande, Yannick Meilleray (French Transcreation).

External partners: Johannes Raggio (concept, script), Jelena Vujovic (director, script), Atelier 229 (casting), Philippe Favre(location scouting), Timo Raddatz (assistant director), Pippo Gentile (AL/Set-AL), Nico Drechsel (AC / DIT), Jeremy Boschung (gaffer), Aurelio Ghirardelli (lighting technician), Sven Friedli (set sound), Prisca Baumann (production design), Bruno Conti (assistant set designer), Gabriela Wassmer (styling / hair & make-up), Lenny Ehlers, Tonie Brunschwiler (runner/driver), UKO - The Audio Suite (sound post-production).