Saatchi&Saatchi: The biggest new little one from Seat
Seat has expanded its model lineup in the microcar segment. For the Swiss premiere of the Seat Mii, the Saatchi & Saatchi agency has made the name «Mii» the focus of its campaign.
This is staged in the Facebook game, on interactive banners, and in print ads and megaposters. The key visual of the Mii campaign is a blue wall in front of which the new car is presented. Saatchi&Saatchi developed the launch ideas for the Swiss market. Lovemarks touchpoints guaranteed.
Responsible at Seat: Ronald Ziegler (Brand Manager), Andreas Huwyler (Marketing Manager), Diane Simeone (Marketing Assistant). Responsible at Saatchi & Saatchi: Petar Dakovic (Managing Director), Marlon Chng (Client Service Director), Léonie Kelly (Consulting), Jürg Aemmer (Creative Direction), Felix Freese (Text), Chantal Ehrensperger (Art Direction), René Berzia (DTP), Detail (Image Editing/Litho).
