Saatchi and Saatchi Simko wins Ciba Vision

The Geneva agency Saatchi and Saatchi Simko has been selected by the Novartis Eye Care Unit "Ciba Vision" as the international lead agency for Focus Dailies and Air Optix. The creative work has already begun, according to a statement from the agency. The advertising will be visible in countries in Europe, Africa and the Middle East by the end of the year. Some of the work conceived by the Geneva-based agency will also be used worldwide, and this budget win will strengthen Saatchi and Saatchi Simko's role as a European competence center for transnational creation and client consulting, the statement continues. In order to meet the new challenges, the agency will recruit several new communications specialists in the areas of strategic planning, creation and consulting.