Saatchi & Saatchi Simko worldwide for Carlsberg

Alcoholic beverages After an internal Saatchi & Saatchi evaluation, in which the agency branches from England, Hong Kong, Turkey and Switzerland were invited, the Carlsberg Steering Committee in Copenhagen decided in favor of the campaign from Geneva. Various directions were tested internationally. Saatchi & Saatchi Simko's campaign won in all countries. The campaign, which consists of three print and poster subjects in a first phase, will be visible worldwide in the fall. The realization, which will take place in Bali, will be entrusted to the international star photographer Vincent Dixon.