Saatchi & Saatchi: Children's laughter wins CSR award
Saatchi & Saatchi's awareness campaign for Swisscom Mobile Aid won the 2013 German Business Communication Award in the «Best Corporate Social Responsibility Communication» category.
The "Golden Spark" award has been recognizing renowned companies in German-speaking countries for 13 years. The motto "Old cell phones for a new child's laughter", developed by Saatchi & Saatchi, has sustainably activated Switzerland (Werbewoche.ch reported). At the award ceremony in Berlin, the Swiss winning entry was met with great applause, according to a statement.
The goal of collecting more than 100,000 old cell phones was exceeded. At Judgment of the jury: "The campaign reached the Swiss population through the versatility of the actions and coordinated phases of implementation." The biggest winners were the 1,000 children of the SOS Children's Village, who were supported by the proceeds of the campaign.
