Saatchi & Saatchi: Campaign created for Seat
Saatchi & Saatchi created the launch campaign for Seat's special-edition models, the Seat Leon Cupra R R-Evolution and the Seat Ibiza Cupra R-Evolution.
The limited special models, which are only available in Switzerland, are presented by Christina Surer and Fredy Barth, as the agency writes in a press release. In the key visual of the campaign developed by Saatchi & Saatchi, the two brand ambassadors confidently master the new sports cars. Both actors are staged as circus performers together with the powerful top athletes in the circus ring. The campaign appears throughout Switzerland in the daily press, with teasers and follow-up motifs at the start and also as a poster.
Responsible at Seat: Ronald Ziegler (Head of Brand), Andreas Huwyler (Head of Marketing), Evelyn Bruckhoff (Head of Advertising). Responsible at Saatchi & Saatchi: Petar Dakovic (Managing Director), Beatrix Lehmann, Léonie Kelly (Consulting), Jürg Aemmer (Creative Direction), Felix Freese (Text), Chantal Ehrensperger (Art Direction), René Berzia (DTP), Visualeyes International (Photo Production), Matteo Bertolio (Photography).
