Saatchi & Saatchi goes through fire for a beer
The Zurich-based agency handles communications and advertising in Switzerland for the Belgian abbey beer Grimbergen.
Even 887 years ago, the monks of the Belgian abbey of Grimbergen appreciated good beer and brewed it themselves. Three devastating fires could not deter them from their passion for brewing. Each time, they rebuilt their abbey and made the phoenix rising from its ashes their trademark.
Beer lovers can find Grimbergen Abteibiere in its various creations mainly in bars and restaurants in German-speaking Switzerland. Saatchi & Saatchi Zurich is responsible for the communication of the beer brand in this country. Initial measures include the launch of the Websiteonline marketing, social media and advertising.
Responsible at Grimbergen: Nadine Bollhalder (Brand Marketing). Responsible at Saatchi & Saatchi: Felix Freese, Frédéric Nogier (Creative Direction), Léonie Kelly, Soraya Shademan (Consulting), Denise Eichmann (Community Manager), Stella Feurer (Graphics).
