Saatchi & Saatchi: Realized campaign against human trafficking for IOM
Saatchi & Saatchi has created a Europe-wide campaign against human trafficking. The client is the International Organization for Migration (IOM).
According to the press release, the aim of the campaign is to raise consumer awareness of the problem of cheap labor, which is moved and traded like goods. The public debate is intended to help change unthinking purchasing behavior, question purchasing decisions and shop more consciously. It is a universal insight that more and more consumers prefer to buy brands and products that match their humanitarian and ethical convictions. But hardly anyone knows what is really behind everyday products and the labor used to make them. The Saatchi & Saatchi campaign therefore calls on people to ask: What is behind the things we buy?
To kick off the third European "Anti-Trafficking Day" in Brussels, an installation was set up on Place Schuman showing people trapped under a gigantic, oversized shopping trolley.
The campaign also includes a 30-second movie and at its heart the web platform www.buyresponsibly.orgwhere you can download a document to ask questions. "We are not asking consumers to change the world," says Philippe Schwaar, Creative Director of the campaign at Saatchi & Saatchi. "But if we all start to question whether our purchases have been produced without human trafficking, it will set something important in motion. Companies that ignore social dimensions in production will increasingly be boycotted."
Over 400 press articles around the world have reported on the campaign. The Facebook group Responsible Buyers has grown to over 460 people. After just 4 days, the web platform Buyresponsible.org had more than 6,000 visitors.
Responsible at IOM, Geneva: Richard Danziger (Head of Counter Trafficking Division). Responsible at Saatchi & Saatchi: Philippe Schwaar (Creative Director), Boris Declerck (Text), Anthony Lamy (Head of Interactive), Lamar Hawkins (Production).
To kick off the third European "Anti-Trafficking Day" in Brussels, an installation was set up on Place Schuman showing people trapped under a gigantic, oversized shopping trolley.
The campaign also includes a 30-second movie and at its heart the web platform www.buyresponsibly.orgwhere you can download a document to ask questions. "We are not asking consumers to change the world," says Philippe Schwaar, Creative Director of the campaign at Saatchi & Saatchi. "But if we all start to question whether our purchases have been produced without human trafficking, it will set something important in motion. Companies that ignore social dimensions in production will increasingly be boycotted."
Over 400 press articles around the world have reported on the campaign. The Facebook group Responsible Buyers has grown to over 460 people. After just 4 days, the web platform Buyresponsible.org had more than 6,000 visitors.
Responsible at IOM, Geneva: Richard Danziger (Head of Counter Trafficking Division). Responsible at Saatchi & Saatchi: Philippe Schwaar (Creative Director), Boris Declerck (Text), Anthony Lamy (Head of Interactive), Lamar Hawkins (Production).
