Saatchi & Saatchi: The mystery of the Henniez forest staged
Saatchi & Saatchi handled the brand relaunch for Henniez. The new campaign focuses on the source of the mineral water—the Henniez Forest.
Saatchi & Saatchi conceived the brand relaunch for Henniez. The new campaign for the mineral water, which springs from a natural spring in the forest, shows the vitality in the forest as a dance movement. The core idea is that drinking Henniez is as vitalizing as a walk in the forest.
In addition, the "Leben pur" platform was further developed. A shortest spot is used as a teaser on TV and a cross-media campaign in 20 minutes offline and online. The classic media, such as posters, cinema and television, can be seen these days. Further campaign productions will follow.
In addition, the "Leben pur" platform was further developed. A shortest spot is used as a teaser on TV and a cross-media campaign in 20 minutes offline and online. The classic media, such as posters, cinema and television, can be seen these days. Further campaign productions will follow.
Responsible at Henniez: Pierre Heyd (Head of Marketing), Geraldine Cart (Senior Brand Manager), Marco Brienza (Brand Manager). Responsible at Saatchi & Saatchi: Philippe Meyer, Leyla Rosatti, Alma Gudzevic (consulting), Pascal Schaub (strategy), Philippe Schwaar, (CD), Nicolas Poulain (AD), Jean-Michel Larsen (text), Lamar Hawkins (TV production), Tania Retchisky (art buying).
