Saatchi, Saatchi & Simko is Orange's lead agency

Orange Switzerland has chosen a new lead agency. And for the first time, a French-speaking Swiss agency is responsible for one of the largest national telecom advertising mandates. Geneva-based Saatchi, Saatchi & Simko will be responsible for the entire umbrella brand communication as well as the communication of individual offers and price plans. The communication of Orange Business Services, which specializes in business customers, has also been assigned to the Geneva-based agency. The agency recently won the accounts of Novartis for Voltaren and Otrivin and Nestlé for Cereal Partners Worldwide. Now it is delighted with the additional large advertising budget. The global CEO of Saatchi, Saatchi & Simko, Kevin Roberts, described Orange as a "Lovemark in Switzerland". However, the brand is to be made even more tangible and interactive, according to a press release.
The first campaign conceived and developed by the Geneva-based company for the Orange PrePay offer orangeklick.ch is already on display in the daily press.