Saatchi & Saatchi Simko launches nationwide Orange campaign

The new advertising agency for Orange in Switzerland is responsible for the new national product campaign. Following a smaller product campaign for Orange Click, which was mainly seen in commuter newspapers and as bus displays, the campaign for Orange Optima is the major market offensive. Smaller tactical measures will follow until the end of the year. From now on, posters with pictograms will attract the attention of passers-by in the larger cities throughout Switzerland. The eye-catching poster campaign was developed in collaboration with Mediaxis MPG and APG. The special feature: posters placed next to each other are linked with 3D pictograms.
These pictograms are also used in advertisements in newspapers and magazines and in animations for TV sponsorship on Swiss television. The campaign is also supported by radio spots.