Saatchi & Saatchi Simko turns on the lights for Groupe E

The Geneva-based advertising agency Saatchi & Saatchi Simko launched a competition for the Swiss electricity company Groupe E in which the main prize was a trip to Iceland. For the competition, oversized sockets were placed on Groupe E posters in Fribourg and the surrounding area, which were connected to electrical devices used in public life, such as street lamps, parking garage barriers, ticket machines, etc. To win the trip, advertisements and flyers on buses asked people to name the devices to which the sockets were connected. In this way, Groupe E wanted to remind consumers in an effective and simple way how much we take electricity for granted in everyday life and that electricity is omnipresent in daily life.