Saatchi & Saatchi Simko celebrates success with "seatbelt campaign" and SEAT
The Geneva-based advertising agency Saatchi & Saatchi Simko was awarded the film prize in the «Health» category for its «Angurten Campaign» at the 16th edition of the AD Spot Awards in Florence, the international festival for nonprofit and low-budget communication.
The Geneva-based advertising agency Saatchi & Saatchi Simko was awarded the film prize in the "Health" category for its "Angurten" campaign at the 16th edition of the AD Spot Awards in Florence, the international festival for non-profit and low-budget communication.
However, the multimedia seatbelt campaign is not only successful at advertising festivals, but also in practice, the agency reports. According to Saatchi & Saatchi Simko, the proportion of seatbelt wearers in the rear seats has risen by 15 percent within a year. All of the campaign's communication materials are available on the website
, section Communication & Media. The seat belt campaign is run jointly by the Swiss Council for Accident Prevention (bfu), the TCS and the Road Safety Council and is financed by the Road Safety Fund.
The Geneva-based agency also won the race for the SEAT brand mandate. Saatchi & Saatchi Simko prevailed against three renowned Swiss-German advertising agencies. SEAT is distributed and marketed in Switzerland by AMAG Automobil- und Motoren AG. This is the first time that AMAG has commissioned an agency based in French-speaking Switzerland to communicate a car brand.
However, the multimedia seatbelt campaign is not only successful at advertising festivals, but also in practice, the agency reports. According to Saatchi & Saatchi Simko, the proportion of seatbelt wearers in the rear seats has risen by 15 percent within a year. All of the campaign's communication materials are available on the website
, section Communication & Media. The seat belt campaign is run jointly by the Swiss Council for Accident Prevention (bfu), the TCS and the Road Safety Council and is financed by the Road Safety Fund.
The Geneva-based agency also won the race for the SEAT brand mandate. Saatchi & Saatchi Simko prevailed against three renowned Swiss-German advertising agencies. SEAT is distributed and marketed in Switzerland by AMAG Automobil- und Motoren AG. This is the first time that AMAG has commissioned an agency based in French-speaking Switzerland to communicate a car brand.
