Rufener Events and Group Worldspan cooperate
A bomb scare during Advertising Week? On Tuesday, the Zurich-based event agency Rufener Events drew attention to its new partnership with a small suitcase full of travel guides. The agency has acquired a significant stake in Group Worldspan.
Bomb alert in the advertising week? The Zurich event agency Rufener Events drew attention to its new partnership on Tuesday with a suitcase full of travel guides. The agency has acquired a significant stake in Group Worldspan, a company that focuses on congress and trade fair organization as well as incentive and dialogue marketing. The two companies will remain legally independent.
The new network now comprises 40 employees at five locations in Zurich, Hamburg, Barcelona and London. To illustrate this, the suitcase contained the corresponding travel guides for the cities. Next year, the two companies are planning to move into joint agency premises.
