Ruf Lanz: Award for Ricardo
E-commerce Following a comprehensive agency evaluation, Ruf Lanz of ricardo.ch, Switzerland’s leading online marketplace, has been entrusted with designing a traditional brand awareness campaign.
Internet commerce Following a comprehensive agency evaluation, Ruf Lanz was entrusted by ricardo.ch, the leading Swiss Internet marketplace, with the conception of a classic image campaign. In the first phase of the campaign, the core product of ricardo.ch will be advertised, namely the online auctions with their countless attractive offers. Full-page and double-page advertisements and posters feature offers with striking price flashes. What catches the eye, however, is not the price, but the absence of it. Because in the online auctions at www.ricardo.ch, anyone can set the price themselves. In the second phase of the campaign, the focus will then be on the entire range of products offered by ricardo.ch. This is because it is still too little known that ricardo.ch also offers thousands of attractive fixed-price offers in addition to online auctions. The second campaign phase will start in March.
