Ruf Lanz becomes concrete for Museum Haus Konstruktiv
The Museum Haus Konstruktiv in Zurich is one of the leading exhibition venues in the Swiss cultural landscape. Ruf Lanz is now responsible for its advertising and is launching the first image campaign.
According to Director Sabine Schaschl and Foundation Board President Andreas Durisch, the creative agency impressed them "with fresh conceptual ideas that bring Haus Konstruktiv into conversation beyond the inaugurated circles". Ruf Lanz shows with two pointed films that the very first experience with circles, triangles and squares is rather difficult. And that constructive shapes therefore deserve a second chance. The films were shot with a specially prepared camera directly from a shape sorting game, with two lively toddlers in the leading roles. The films can be seen on TV, in cinemas and online.
Advertisements, posters, postcards, banners and buttons are also used. These distort the "I love ZH" lettering in the spirit of constructive art. The declaration of love for Zurich is no coincidence. After all, the spirit of the Zurich Concretists - Max Bill, Camille Graeser, Verena Loewensberg and Richard Paul Lohse - which is still alive today, as well as the impulses of related conceptual art, continue to form the intellectual starting point for the exhibitions at Haus Konstruktiv.
Responsible at the Museum Haus Konstruktiv: Sabine Schaschl (Director and Curator), Andreas Durisch (President of the Board of Trustees), Flurina Ribi Forster (Press & Public Relations). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Grit Wolany (Art Direction), Markus Ruf, Florian Birkner (Text), Linda Egloff (Consulting), Tanja Felix (Media Consulting). Film production: Stories AG, Zurich. Producer: Yves Bollag. Director: Tobias Fueter. DOP: Tobias Dengler. Production management: Heike Schreyer. Art department: Peter Scherz.
