Ruf Lanz advertises for "heute"

The media company Ringier has commissioned Ruf Lanz with the advertising measures for the evening newspaper "heute". As the new free paper will be in the newspaper boxes in Zurich, Berne and Basel on May 15, the creative agency is working at full speed. According to Dietrich Berg, Head of Publishing at the Blick Group, the Zurich-based agency impressed with "fresh ideas that strike a chord with the younger target group". The campaigns for the reader and advertiser markets will start soon and consist of posters, advertisements, radio spots and below-the-line measures.