Ruf Lanz only wants to take part in the strictest competitions
In the future, Ruf Lanz will participate in significantly fewer awards than before and will instead focus on the «most rigorous» national and international competitions. This decision comes after several successful years of competition.
In future, Ruf Lanz will take part in significantly fewer awards than before and instead concentrate on the "most rigorous" national and international competitions. These include the "Swiss Championship" of the ADC, the "European Championship" Eurobest and the "World Championship" in Cannes, according to a press release. According to agency owners Markus Ruf and Danielle Lanz, the reason for this is "the ever-increasing number of awards and the unwillingness to employ a secretary just to fill out entry forms". Ruf Lanz has decided not to take part in the upcoming New York Festival or the ADC Germany. She has also not submitted any work to the Swiss DM Award.
The withdrawal comes after several successful competition years. The agency - which has been consistently ranked in the top 3 in Werbewoche's annual creative ranking for five years - has regularly won awards, particularly in the DM category, such as a Gold, Silver and Bronze Lion in Cannes.
