Ruf Lanz: Environmentally friendly backlit poster receives award
The eco-friendly illuminated poster, which Ruf Lanz created for the Ökopool advertising campaign, was awarded the Special Prize in the «Poster Innovation» category at the Swiss Poster Award. Most recently, the poster was used for the Green Party of the City of Zurich.
The illuminated poster put together by Ruf Lanz, mounted on a bicycle trailer, is powered purely by muscle power. For the launch campaign, advertising manager Kilian Gasser was on the road with the vehicle and visited various media agencies to get the eco-pool more advertisements. The four titles of the advertising combination - Hochparterre, Nebelspalter, Surprise and Woz - occupy the top ranks in the Mach-Basic affinity ranking for the criterion "very strong interest in environmental protection". Most recently, the construction was sublet to the Green Party of the City of Zurich, which used it to campaign for its city council candidates Ruth Genner and Daniel Leupi in recent weeks.
