Ruf Lanz: Animals would liken Hiltl
With the latest Hiltl campaign, Ruf Lanz is promoting the Facebook page of the world's oldest vegetarian restaurant.
Hiltl in Zurich is the oldest vegetarian company in the world, according to Guinness World Records. It was founded in 1898 by Ambrosius Hiltl and is now run by Rolf Hiltl in the fourth generation. Since 2006, Ruf Lanz has been ensuring that the Hiltl brand remains on everyone's lips with multiple award-winning campaigns. The latest appearance promotes the successful Facebook profile of Hiltlwhich has almost 30'000 fans. You can see the like buttons of chickens, calves or pigs. Animals would also like Hiltl. After all, they are guaranteed never to end up on the plate here. The subjects are now being used online and offline.
Responsible at Hiltl: Rolf Hiltl (overall responsibility), Marsha Lehmann, Amber Turgemann (project management). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Laura Hofer (Graphics), Markus Ruf (Text), Pascal Trütsch (Consulting), Lorena Hernandez (Illustration)
