Ruf Lanz: Sujets for fur-free Hiltl Club
Anyone wearing real fur must stay outside the Hiltl Club. Ruf Lanz shows that clubbing and fur don't mix.
Hiltl is the most traditional vegetarian restaurant in the world. Since 2007, Ruf Lanz has been ensuring that Hiltl remains on everyone's lips with crisp campaigns. The latest campaign is dedicated to the Hiltl Club, the first fur-free club in Switzerland. Anyone wearing real fur must stay out of the Hiltl Club. "We want to set an example against cruelty to animals on fur farms," says owner Rolf Hiltl. Swiss Animal Protection (STS) is behind the new dress code. In the new campaign, Ruf Lanz boldly demonstrates that wearing fur and clubbing simply don't go together.
Responsible at the Hiltl Club: Rolf Hiltl (overall responsibility), Marsha Lehmann (marketing + communication). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser (Art Direction), Florian Birkner (Text), Laura Hofer (Graphics), Christian Brütsch, Pascal Trütsch (Consulting). Photography and image editing: Rico Rosenberger.
