Ruf Lanz: Spot for Köppel - not in, but in front of the arena
Last Friday, *Weltwoche* editor-in-chief Roger Köppel was dropped from the political talk show *Arena* because Federal Councilor Didier Burkhalter did not want to debate with him on the program. Ruf Lanz therefore quickly produced a commercial that didn’t make it onto *Arena*—but did spark discussion ahead of the show.
Ruf Lanz created a commercial for Weltwoche's Roger Köppel. This was prompted by the fact that Köppel was disinvited from the Arena because the newly elected Federal Councilor Didier Burkhalter did not want to debate with him on the political show. The 9-second spot ran as the last contribution directly before the broadcast. The message: "Everything I'm not allowed to say today in the arena, you'll read in the next Weltwoche. Cordially, Roger Köppel." The film had to be produced in record time: At 2 p.m., Köppel was on the phone with Danielle Lanz and Markus Ruf - about eight hours later, the spot was already on the air.
Responsible at Weltwoche: Roger Köppel (overall responsibility). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (CD), Marcel Schläfle (Art), Markus Ruf (Text), Michael Gassler (Consulting). Production: Manifesto Film.
