Ruf Lanz sings "La Cucaracha" for the VBZ at the cinema
In Zurich, there’s a stop every 300 meters on average. Ruf Lanz is now highlighting this benefit in a humorous movie theater ad for its long-standing client, VBZ.
On average, there is a bus stop every 300 meters in Zurich. Ruf Lanz now dramatizes this benefit for her long-standing customer VBZ in a humorous cinema spot. Who doesn't know them, the South American street musicians who create a great atmosphere in the streetcars, especially in winter. As the Ruf Lanz agency reveals in a press release, it is using the musicians' temperament for a cinema spot: a combo gets on a VBZ streetcar - and plays the well-known song "La Cucaracha" at a ludicrously fast tempo. After all, the passengers could get off again in 300 meters... The commercial celebrates its premiere in Zurich's Kino am See and is likely to cause some hilarity among the young, urban audience.
