Ruf Lanz: Sechseläuten March for Club Hiltl in Russian
Ruf Lanz is promoting the "Worldwide" party series for Club Hiltl in a new radio campaign. It starts with the Sechseläuten March - in Russian.
Haus Hiltl is not only home to a vegetarian restaurant, but also a club. Every Thursday, the international party series "Worldwide" takes place there, in which a guest country presents its music and selected culinary specialties to the people of Zurich.
Ruf Lanz has devised a radio spot concept in which the Sechseläuten March is performed in the typical style of the respective host country. As Russia will soon be a guest at Club Hiltl, the Sechseläuten March will be interpreted as a cheerful Kazachok (Cossack dance) to kick off the series of spots.
The spot will run all week from Sechseläuten Monday. Further spots will follow.
Responsible at the Hiltl House: Rolf Hiltl (overall responsibility), Claude Hunkeler (Club Hiltl). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Andreas Hornung (Text), Kristina Burch (Consulting). Production: Selmi Tonstudio.
