Ruf Lanz: Dirty companies advertise for Real Clean office cleaning
The Ruf Lanz agency has designed business cards for the cleaning company Real Clean, each of which features a puzzling company name on the front. The back then reveals the solution.
Clean premises are a prerequisite for entrepreneurial success, the agency said in a statement. As soon as this circumstance is not fulfilled, the dirt remains above all in the memory of the customers and visitors. This thought was converted in form of visiting cards. The front showed in each case an irritating company name. The reverse side presents the solution: Real Clean.
The business cards are circulated by Real Clean and distributed to potential customers at trade shows.
Responsible at Real Clean: Toni Romano (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Maren Beck (text), Isabelle Hauser (AD), Dave Schellenberg (graphics), Kristina Burch, Doelkar Monkhar (consulting).
