Ruf Lanz calls for Smile.direct to change insurance
Just in time for the next policy termination date of 30 September, Ruf Lanz has realized a cross-media campaign for the car insurance sector in cooperation with its online partner Coundco.
Ruf Lanz and its online partner Coundco have launched a cross-media campaign for the car insurance sector in time for the next policy cancellation deadline on 30 September. Smile.direct supports budget planning in Swiss households for the coming year and, according to the press release, is not afraid to make a clear appeal with the current campaign: "Say goodbye to your old, expensive car insurance. Switch to Smile.direct and save an average of 500 francs.
The conceptual core of the campaign is formed by legally binding termination letters that are written as farewell letters to the old insurance company. Users can calculate their potential premium savings on a microsite and then choose and print out a specific farewell letter design. This makes switching insurance to Smile.direct easy and convenient. In addition to the termination date, all other possible reasons for termination are also covered by farewell letters.
As befits a company that sells its products primarily via the Internet, the online advertising measures are very important. But the benefits of Smile.direct car insurance will also be communicated offline over the next few weeks. This includes advertisements in the Sunday press. They show sweetly written farewell letters that can be personalized, cut out and sent to the old insurance company as a legally binding notice of termination.
The conceptual core of the campaign is formed by legally binding termination letters that are written as farewell letters to the old insurance company. Users can calculate their potential premium savings on a microsite and then choose and print out a specific farewell letter design. This makes switching insurance to Smile.direct easy and convenient. In addition to the termination date, all other possible reasons for termination are also covered by farewell letters.
As befits a company that sells its products primarily via the Internet, the online advertising measures are very important. But the benefits of Smile.direct car insurance will also be communicated offline over the next few weeks. This includes advertisements in the Sunday press. They show sweetly written farewell letters that can be personalized, cut out and sent to the old insurance company as a legally binding notice of termination.
