Ruf Lanz: New subject realized for CKW
The Ruf Lanz agency has created a new ad campaign for Centralschweizerische Kraftwerke (CKW) that shows: There is only one electricity producer that has been operating in Central Switzerland longer than CKW.
Centralschweizerische Kraftwerke (CKW) supplies electricity to 80 communities in the canton of Lucerne, the agency writes in a statement. As a responsible electricity supplier, CKW stands for clear values and services. Ruf Lanz has been communicating these to the people of Lucerne since the budget was won in early summer 2009.
The latest motif shows that there is only one electricity producer that has been active in Central Switzerland longer than CKW. Because private and business customers in Central Switzerland have been able to rely on the secure supply of electricity from CKW since 1896. The company has deep roots in the region - and is also an important part of society as an employer and client.
The subject "lightning" is currently used on advertisements and posters.
Responsible at Centralschweizerische Kraftwerke (CKW): Simona Gambini (Head of Corporate Communications), Dorothea Ditze (Media Specialist). Responsible at Ruf Lanz advertising agency: Danielle Lanz, Markus Ruf (CD), Marcel Schläfe (AD), Andreas Hornung (text), Florian Fleischmann (graphics), Fenina Erpf, Sabrina Luck (consulting), Heike Rindfleisch (consulting management), Photo: Archiv. Markus Graf (image editing).
