Ruf Lanz: With VBZ and Hiltl in Lürzer's archives
Ruf Lanz was included in Lürzer’s Archive’s international list of the best campaigns for its current campaigns for VBZ and Hiltl.
"Lürzer's Archive Best Advertising Worldwide" presents the most creative works of global advertising three times a year. The curated magazine and online archive enjoys a high reputation in the creative industry.
Ruf Lanz is delighted to once again be represented in the international list of the best: Firstly, with the three most recent subjects of the VBZ campaign "Umsteigen lohnt sich" ("It's worth changing"), which repeatedly repositions streetcars and buses as a smart alternative to cars in the city of Zurich. Secondly, with the four subjects of the Hiltl Mother's Day campaign. For Mother's Day 2025, the creatives tied up bunches of vegetables instead of bouquets of flowers and inspired people to surprise their mothers with an invitation to Hiltl.
Ruf Lanz has been the lead agency for Zurich's public transport company since 2001 and for Hiltl, the world's oldest vegetarian restaurant, since 2006. The creative work for both clients has received numerous awards, including three Evergreen Awards from the Art Directors Club Switzerland for many years of strategic and creative consistency.
